Latest News about SEM & SEO from Google, Yahoo, Bing… at Seoption.com™

Google’s fourth Penguin update — what the company is calling Penguin 2.0 — hit last night, and less than 24 hours later we’re already getting ...

Google’s next generation Penguin update is now live, and webmasters and SEOs are carefully assessing how this update has impacted their websites. Google is assessing ...

Last month, I showed you three tricks I use when gathering data on websites. I used these techniques to download webpages into a local folder. In ...

Google is keen for structured markup — to put it mildly. In the not-too-distant past, I wrote about Google’s Data Highlighter for event data, a tool ...

The fourth release of Google’s spam-fighting “Penguin Update” is now live. But, Penguin 4 has a twist. It contains Penguin 2.0 technology under the hood, ...

Now that Google’s Penguin 2.0 Update is out, there has been an explosion of conversation across the web, including here at our own network of ...

Everyone wants to know how to put on a Twitter chat these days. Not that I am surprised; tweet chats are a great way to ...

Over the various updates Facebook has moved from a simple communication tool to something much larger, allowing users to have more control over their accounts. ...

I make a lot of jokes about Bing, I have to admit it. The gist is that it is a wannabe search engine that will ...

Social media sites have taken over our lives. It’s hard to even imagine that 10 years ago there was no Facebook or Twitter! 15 years ...

With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly ...

From page one to penalised in a blink of an eye! It’s every SEO professional’s worst fear as they realise that their months of hard ...

The unveiling of Facebook ‘Home’ felt like one of those key moments that really polarize opinion. It’s the current Marmite of the tech world; some people rushed to cover ...

Recent tweets and videos from Matt Cutts seem to have set the rumour mills racing in SEO over the last few days, and there have ...

We love innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it takes ...

Google has been warning of a big and scary new version of the Penguin update for quite some time. When Google’s Matt Cutts released a ...

Today’s Google Webmaster Help video gets a little philosophical. Matt Cutts takes on the question: How can Google be confident with their SERPs, when relying ...

Search Engine Optimization has changed a lot over the years, and with mobile ecosystems rising in prominence, there are things that need to be taken ...

Earlier this week, Google’s Matt Cutts ran down a bunch of new stuff Google’s web spam team is working on. Cutts tweeted an extension of ...

Matt Cutts revealed late on Friday that Google Penguin Update 2.0 is on the way, and that it will be a big one. Yes, there ...

Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O ...

Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. ...

The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If ...

It’s been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many ...

The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the ...

Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides ...

Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. ...

I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) ...

The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair or ...

I’m back to writing my own controversial thoughts this month; although, if you didn’t check out the interview I did last month with Andrew Goodman ...

Last month, I showed you three tricks I use when gathering data on websites. I used these techniques to download webpages into a local folder. In ...

Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating ...

You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries ...

In many ways, taking charge of your search engine results page is like answering the age-old philosophical question, “Who am I” — but for your ...

A critical part of doing a site or link audit is checking to see how many 404 (page not found) pages there are in a ...

People usually love talking about themselves, and most people are naturally interested in the intricacies of others, whether it’s business or personal. When you do ...

A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, ...

A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, ...

A critical part of doing a site or link audit is checking to see how many 404 (page not found) pages there are in a ...

I’ve recently spoken with three business owners who have approached me in a fairly atypical way: instead of asking me for a proposal, they’ve given ...