Latest News about SEM & SEO from Google, Yahoo, Bing… at Seoption.com™

  • Facebook IPO By the Numbers
    Facebook made a change in the price of the stock for its initial public offering that had an interesting effect on the number of shares ...
  • Using Semantics for Keyword Research
    Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we’ve seen vast improvement in Google’s ability to ...
  • Yahoo CEO Scott Thompson Resigns
    Just ten days after the revelation that Scott Thompson did not, in fact, hold the computer science degree he claimed on his resume, the new ...
  • Bing Launches Social Sidebar
    When Microsoft cleaned up Bing’s results pages earlier this month, a number of observers wondered if it was trying to imitate an earlier, less cluttered ...
  • Write Content For the Four Buying Personalities
    In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors ...