Latest News about SEM & SEO from Google, Yahoo, Bing… at Seoption.com™

Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in ...

One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way ...

After reporting yesterday that the Google Knowledge Graph Carousel was showing up more frequently and for a wider variety of searches, a Google+ post today ...

Last week, we began seeing complaints of the Google Webmaster Tools “Links To Your Site” report showing 80% or less of the number of links ...

 ”We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster Guidelines….” For enterprise SEOs, receipt of this notification ...

When it comes to Twitter, everyone is addicted. Twitter is everywhere: It’s my first source of news; It is a great way to reach out ...

A few weeks ago we have started a new section within SEOchat called “Content marketing“. This article is a quick intro into that forum. Content ...

We all know the importance of fresh content. It is the lifeblood of any blog, and the main focus of anyone whether they are using ...

The internet is full of examples of Twitter mistakes made by even the most professional users. Some that stand out were media sources announcing the ...

Now that Google’s Penguin 2.0 Update is out, there has been an explosion of conversation across the web, including here at our own network of ...

When it comes to content, you always have to worry about something being time sensitive. Writing evergreen content, or content that will remain significant throughout ...

After major updates there is no doubt regarding spamdexing and low quality work that it will be caught and hit sooner or later by Google. ...

When infographics rocketed onto the scene a couple of years ago, everyone was rushing to make one. Like every new SEO tactic, it was easy ...

image credit: ShutterStock The other day I dropped by a small tea stall near my house and one of my friends jokingly said to the ...

image credit: ShutterStock Many small business owners feel like they can’t compete with the “big” brands simply because they don’t have the money or the ...

Google has a help center article in Webmaster Tools specifically about “ranking”. It’s not incredibly informative, and certainly doesn’t walk you through Google’s over 200 ...

Google announced today that it is adding a new carousel feature for local search results on the top of some search results pages. It looks ...

Google’s Matt Cutts discusses stock photos as a ranking signal in today’s Webmaster Help video. Specifically, he responds to the following user-submitted question: Does using ...

It’s been a pretty big week for search and SEO news. There have been a lot of announcements, not only from Google, but from Google ...

Google announced that it is now including examples of problems in its messaging to webmasters who have been hit with manual webspam penalties. Google’s Matt ...

Google announced its intention to issue Class C stock last year, however the Brockton Retirement Board and shareholder Philip Skidmore sued the firm, claiming that ...

Google has filed a legal challenge to the U.S. government, demanding the right to reveal more information on the data requests it receives. It wants ...

When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ...

According to new data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That’s up ...

Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed Project Loon, the new Google venture aims ...

Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides ...

Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. ...

I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) ...

The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair or ...

I’m back to writing my own controversial thoughts this month; although, if you didn’t check out the interview I did last month with Andrew Goodman ...

Last week, I attended the SMX Advanced session, “From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO,” moderated by Elisabeth Osmeloski with ...

Need to remove URLs from the index? For a small number of URLs, this can be a relatively straightforward process — when you are dealing ...

A company website is the core of most local businesses’ online presence. In fact, more than half of all SMB online marketing service dollars are ...

Last month, I showed you three tricks I use when gathering data on websites. I used these techniques to download webpages into a local folder. In ...

Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating ...

People usually love talking about themselves, and most people are naturally interested in the intricacies of others, whether it’s business or personal. When you do ...

A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, ...

A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, ...

A critical part of doing a site or link audit is checking to see how many 404 (page not found) pages there are in a ...

I’ve recently spoken with three business owners who have approached me in a fairly atypical way: instead of asking me for a proposal, they’ve given ...