Latest News about SEM & SEO from Google, Yahoo, Bing… at Seoption.com™

Google has quietly added a feature to Google Webmaster Tools that allows you to test your sitemap files prior to submitting them to Google. Google’s ...

Since at least 2005, Google has been using a large, worldwide focus group to help review its search results and the quality of the web ...

As you know, there are many sites going black to protest SOPA and PIPA. Google has already offered blackout SEO advice but they decided to ...

A number of websites are (or were) planning to “go black” this week while the U.S. Congress discusses issues related to the Stop Online Piracy ...

Happy (belated) New Year. Let’s face it, 2012 isn’t the first year someone has christened the “year of mobile.” But it is the first time ...

What do a great cook and a great blogger have in common? A lot more than you might think. So grab a quick snack and ...

Streamlining and simplifying seem like such good things on paper. Strangely, though, when Google is the one doing the simplifying, and the subject of the ...

I’ve only just started writing here at SEO Chat and already I think Ive created a bit of a problem. Ive discussed several techniques, but ...

Every marketer knows that anything “above the fold” will attract the most attention. That’s why many advertising-supported websites put lots of ads near the top ...

Personalized search makes it much tougher to know your site’s exact standings in the SERPs. But you can use some of the recent changes to ...

The following video was done by Rand Fishkin of SEOmoz. He has some fantastic tips on how you can help the boring pages of your ...

See Part 1: How to Get Hired at a Top SEO Angency. Next in our series of finding what top SEO agencies are looking for ...

When it comes to targeting search engines to reach international markets, we’re going to have to do things a little differently. As we expand our ...

The image from Indeed.com shows how companies have finally figured out that having a well planned SEO strategy is a vital part to their companies ...

How many of us have known for how many years that Google cares about user experience (no matter what others might argue the contrary)? Earlier ...

It was around this time last year when Google’s search results really started attracting a whole lot of criticism (more than usual). The content farm ...

If your site looks like one of those “Post No Bills” wall that’s covered in assorted flyers, ads, and various forms of clutter, there’s a ...

SMX Israel took place in Jerusalem on Sunday as a one-day event full of keynotes and sessions, led by Barry Schwartz from Search Engine Land/Search ...

As major sites like Wikipedia and reddit prepare for a Wednesday blackout to protest the Stop Online Piracy Act and its Senate cousin the Protect ...

Google launched Search Plus Your World (SPYW) this week (as if you didn’t know), and has sent waves of controversy throughout the media – mostly ...

If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking to be your ...

In a letter to the Wall Street Journal, career con man David Whitaker spilled the beans on his experience as undercover operative Jason Corriente, an ...

Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three levels of conversion ...

SEO Chicks have launched a competition for the next generation of search marketers. Have you been in SEO less than a year or have a ...

After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for ...

One of the opportunities we have as Paid Search Marketing professionals is to help business people communicate their marketing ideas without burdening them with the ...

I know this industry evolves fast, but damn! Just 18 months ago, most media planners and search marketers had not heard of search retargeting, and ...

Sick of spending afternoons reviewing raw query reports? We’ve all been there— pouring over keyword expansion tools trying to identify those stellar terms that your ...

Last month, we discussed how display media has evolved to be more quantitative in Why Search Marketers Are The Future Media Planners, and ironically, how the ...

Think it’s too soon to shop online for the winter holidays? Think again. Some retailers have been promoting holiday sales since this past summer. This ...

It’s time for the first meeting with the customer. You may be a seasoned search marketer, but you’re still a little nervous. How do you ...

Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from 13-year-old girls to 45-year-old ...

If you haven’t heard, local SEO is taking over. More than 20 percent of Google searches are for a local business. That number doubles on ...

Previously in Organic Keywords: The First Step In Search Engine Optimization, I covered how to use Google Analytics to choose the organic keyword phrases to focus ...

During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about Schema.org tags. More specifically, I remember Greg Boser remarking about ...

Much has been written about the poor in-house SEO, fighting the good fight to inculcate SEO awareness and best practices throughout the organization. This is ...

If you read my previous Link Week entry, Why Canonicalization Matters From A Linking Perspective, you know that canonicalization – the process of selecting and ...

Everyone in our field knows that inbound links are an important facet of search engine optimization (SEO) – search engines regard them as votes of ...

Asking questions is considered to be one of the most basic yet the most effective ways of learning. Whether you ask questions to better understand ...

Is creating link bait good SEO? Emphatically, yes! If it does not get links it is not link bait. If it does, then people are ...