Latest News about SEM & SEO from Google, Yahoo, Bing… at Seoption.com™

Malcolm Coles spotted that the Daily Mail, one of the UK’s largest papers, changed their robots.txt file to include a line which reads: # August ...

Usablenet is one of the most popular mobile web platforms available, because they provide a turnkey solution for businesses that are looking to take advantage ...

Google has added a new report to the Google Webmaster Tools Labs section. The new report is named “Video Sitemaps” and it should include ...

This is the year in which we will see video grow from a “frill” some businesses occasionally include on their websites, to an essential, competitive ...

Google has twice as much malware in its search results as Yahoo, Bing, and Twitter combined. That’s one of the findings in the Barracuda Labs ...

Yesterday we took a look at some marketing ideas that went viral to a greater or lesser degree. We considered some of the factors that ...

The right idea paired with the right execution carry incredible power. Get enough people interested and they ll start spreading it themselves. That is the ...

Long tail keywords when grouped together can often bring in more traffic than shorter keywords with a lot more competition in the search ...

With Google being the current champ in the search engine kingdom other companies face a huge mountain to climb if they want to level ...

This is an introductory lesson for new SEOs that are not familiar with how the Internet and websites work. An SEO with a clear understanding ...

I love to cook and I love to eat. Whether it’s on the grill or in the kitchen, I love to make and eat good ...

How’s that for an advice coming from a guy who eats, sleeps and breathes Search Engine Optimization? If the truth be told, I should be ...

If you pay attention at all, it’s easy to see how the economic crisis has reached into our everyday lives. Businesses with an online presence ...

How well do you know your neighbours There is a concept that folks don’t really seem to talk about as much as they once did ...

These on-page search engine optimization tips will assist you in setting up your pages with the appropriate title and meta tags, headers, text elements and ...

There are currently some interesting happenings with Google search that webmasters may want to pay attention to. The company, which is always busy, has been ...

Gooogle announced today that it has made a change to its algorithm that is supposed to make it easier to find multiple pages from ...

Last week, Yahoo announced that it had begun transitioning Bing results into Yahoo results – a product of the Search Alliance between Yahoo and ...

Federated Media announced today that it has acquired a technology suite and platform for semantic and linguistic profiling of web-based content from San Jose ...

It’s a tough question, especially in a bad economy. The question really begs another question – what is your goal for your site? If you are operating ...

To do better in search this holiday season, marketers need to spend less on search. Here’s why. … ...

Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective “meh”? … ...

SMBs generally have relatively tight marketing budgets. Here’s how you can quickly figure out when you’ll see a return on your SEO or PPC investments. ...

These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link ...

Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook’s “Broad Match Targeting.” …

If you had the time and resources to personalize every sales pitch, every piece of marketing collateral, every special offer, how would that affect your ...

The typical process that an SMB will go through when building an online marketing campaign usually begins with defining their target audience, performing keyword research, ...

Not so long ago, there were only a few companies out there that bothered to customize their websites for foreign markets. Those who chose ...

Getting a prospect to your website is only half the battle. Successful B2B search marketing programs must also focus on the “post-click” experience. Here are ...

In marketing, we divide the customer experience into several tasks: Awareness, consideration, demand and purchase. Advertising campaigns are put into buckets of awareness (isn’t this ...

This is the year in which we will see video grow from a “frill” some businesses occasionally include on their websites, to an essential, competitive ...

The typical process that an SMB will go through when building an online marketing campaign usually begins with defining their target audience, performing keyword research, ...

Nothing is more certain in the world of SEO than the fact that things will change over time. Rankings, search traffic, search algorithms and your ...

If you’re a marketer and you’re currently tied up with other initiatives (campaigns, new site launch, etc.), or a search professional bogged down with doing ...

Most of you reading this headline will probably think I’m crazy. We all know that search engines do not crawl or index e-mail. What we ...

Need authority links? Twitter is one of the best ways I’ve found to get your site (or yourself as the case may be) on the ...

As the in-house person in charge of marketing the online legal directory, Avvo, I need to have accurate and timely access to all of our ...

If  you have a tiny marketing budget but need big links, this sticky link bait tactic might be for you! A recent report from the Pew Research ...

A little over a year ago, we published a guide to qualifying link prospects. That method still holds; however, in the past year, we have ...

One of my previous columns here on Link Week showcased a number of tools commonly used in link building. Since that post, a large number of new ...