Latest News about SEM & SEO from Google, Yahoo, Bing… at Seoption.com™

Many webmasters have been desperately trying to fix poor SEO work done to a site thanks to the recent Penguin update targeting webspam and the bad link warnings sent ...

Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column ...

It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt ...

Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate content. The fear is ...

Google has announced that it is releasing a new search algorithm that it hopes will better catch people who spam its search results or purposely ...

Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we’ve seen vast improvement in Google’s ability to ...

Just ten days after the revelation that Scott Thompson did not, in fact, hold the computer science degree he claimed on his resume, the new ...

When Microsoft cleaned up Bing’s results pages earlier this month, a number of observers wondered if it was trying to imitate an earlier, less cluttered ...

In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors ...

How do your website’s visitors spend their time online? That can vary not only from person to person, but at different times with the same ...

I don’t like trying to package everything that’s happening in our industry into a neat little box, because it’s like trying to describe the cause ...

Local search engine optimization (SEO) is a specialized form of SEO focused on optimizing businesses and their websites for optimal visibility in local search engines. ...

When Google rolled out penguin there was a tizzy online. Site owners freaked out, SEOs began running tests and searches to figure out what exactly ...

With the recent launch of Google’s “Penguin” algorithm change – which aims to cut webspam detected through a number of different avenues including low value ...

This Whiteboard Friday video is very educational and is a great tool to help business associates, managers and even clients understand how critical it is ...

Early this morning, Google Fellow Amit Singhal was interviewed by Danny Sullivan at Chris Sherman on stage at SMX London, the sister conference of Search ...

Earlier this month, we looked at Google’s big list of algorithm changes from April. One of those, referred to as Bi02sw41, indicated that Google may ...

There has been a ton of speculation regarding Google’s Penguin update. Few know exactly what the update specifically does, and how it works with Google’s ...

James Farmer at WPMU.org wrote a very interesting Penguin-related article, which doesn’t make the update look too great, despite its apparently honorable intentions. The update ...

Last month, we reported that SEOmoz CEO Rand Fishkin issued a negative SEO challenge. He challenged people to take down SEOmoz or RandFishkin.com using negative ...

No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most ...

You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. ...

Google and the National Security Agency’s possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSA’s decision not to release information ...

Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story ...

Don’t try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can ...

Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* ...

If you’ve been following the series on Keyword Seeds and Keyword Research over the last couple of months, I’ve been writing about how to perform ...

There’s no denying the synergy between SEO and paid search marketing, and paid search marketers would do well to take away a lesson or two ...

It’s been long known in the industry that brand term keywords garner a much higher click-through-rate. As a result, marketers often start by bidding ...

Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world ...

If you’ve been following the series on Keyword Seeds and Keyword Research over the last couple of months, I’ve been writing about how to perform ...

Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate content. The fear is ...

As part of a site audit special series, we’re going to review an interesting website, Bank Information Center (BIC). BIC is a non-profit organization that does ...

Since last time, you’ve been busy growing your keyword seeds into little seedlings, using those handy Excel tricks I wrote about. You’ve likely got thousands ...

Have your seeds germinated yet? Last time, we talked about keywords as “seeds” of ideas; a single keyword to represent an entire keyword cluster. Now it’s ...

Governments, non-profit and other organisations are under constant pressure to improve transparency and, as a result, are making vast amounts of data available to the ...

I’m obsessed with Google. (I mean, you kind of have to be if you’re in this industry.) But sometimes, you need a break from the ...

Every day it seems that there’s a new tool out there to monitor, measure, track, and suggest what we should be doing. Many of these ...

Much has been written about the poor in-house SEO, fighting the good fight to inculcate SEO awareness and best practices throughout the organization. This is ...

If you read my previous Link Week entry, Why Canonicalization Matters From A Linking Perspective, you know that canonicalization – the process of selecting and ...